Observing the ‘power games’ being played by both Audi and BMW, to a lesser extent Mercedes-Benz, which is playing a more traditional hand, is fascinating at this time. Having already supplanted the traditional volume cars in several territories, not least the UK new car scene, the world according to BMW is a fascinating place that opens its arms to the next development of its most popular model line.
The 3-Series has been a mainstay for 44 years. Readily recognisable, eminently handsome and responsive to a market’s demands, it is of little wonder that it outsells the ‘everyman’ Mondeo, even carrying a significantly heftier price tag. However, BMW knows its customers and restricting the numbers of the 340iX launch edition, which will see a potential 100 of each variant being imported from Germany in early-2020, is a measure of teasing success.
Powered by a straight-six turbo-petrol engine that displaces 3.0-litres capacity, its power output of 374bhp provides an unsurprising turn of supercar performance. It can despatch the 0-60mph sprint in just 4.1s, with the top speed limiter kicking-in at the customary 155mph. Driving all four wheels through an optimised 8-speed fully-automatic gearbox, with steering wheel-mounted shift paddles, its CO2 emissions rating of 160-168g/km and a potential fuel return of up to 40.4mpg only serve to underscore the efficiency of the drivetrain.
Its M-Sport qualifications start with the ‘form honed’ engine, an M-Sport differential, M-Sport suspension, with variable sport steering, M-Sport brakes, complete with blue callipers, and a number of carefully designed M-Sport aerodynamic elements. However, the personnel at BMW’s in-house tuning department have also ensured that the exhaust note (an M-Sport standard) is as sonorously potent as it can be, within the constraints of drive-by noise regulations. It can be enriched further by depressing either Sport, or Sport+ buttons, when using the Driving Experience Control, despite the twin-pipe system also featuring particulate filters to ensure that the cars meet Euro6d emissions legislation.
The 4WD system is designed to maximise the handling capabilities of the 340iX. It dispenses engine torque (368lbs ft) variably front to rear and can maximise traction, handling balance, stability and precision within milliseconds. However, as it is a BMW, the system is biased towards the rear, a factor that can be emphasised by selecting Sport/Sport+ for an even more focused driving experience.
A new electronic damper control system has the effect of reducing any extraneous body movements and provides a reassuringly comfortable ride quality that is adjusting to conditions constantly but imperceptibly. The 340iX runs on standard forged 18.0-inch diameter alloys, with 19.0-inch optional alternatives using mixed size tyres (225/45 front; 255/40 rear). Cabin comfort in the M-Sport seats and BMW’s attention to connectivity create a cabin ambience that will be appreciated by both driver and passengers.
